Where is Elf Cosmetics made 2024 – Made in US or China?

Elf Cosmetics is a renowned American beauty brand.

It offers bath products, skin-care products, professional tools, brushes, makeup items, and many more at an affordable price range.

Before buying Elf products you may wonder, is Elf Cosmetics American or Chinese made? 

Elf cosmetics are manufactured in China and the United States. The majority of cosmetics products of this company have come from the Chinese mainland.

where is Elf cosmetics made

Despite being manufactured in China, the beauty brand does not sell its products directly in Chinese consumer markets due to the policy.

After production, they assembled these products in the US-based distribution center.

At present, Elf has a huge product line that contains more than 300 products. Let’s figure out some demandable product manufacturing locations of the company.

Also Read: Where is Phoera Foundation Made

Bath products

Elf bath products are made in China. Besides, the beauty brand makes a few numbers of bath products in the USA.

They produce these products in certified factories that will be labeled Fair Trade. Elf makes all of the high-end bath products here in this country.

where are elf skin care products made

Skin-care products

Elf makes its skin-care products including face cleansers, eye creams, and balm moisturizers in China.

But its skin-care products are mostly American-made. The company has a factory in California.

where are elf mineral based makeup made

Mineral-based makeup

Elf mineral-based makeup is produced overseas, mainly in China.

This product works to balance or brighten skin tone with a flawless and glowing complexion. Besides, it works to combat oil and dryness of the skin.

Are Elf cosmetics American made?

Some of the Elf cosmetics are American-made.

We have detected two operating locations of the company in the USA. One is 570 10th St, Oakland, California and another is located at 1600 Amphitheatre Pkwy, Mountain View, California.

It is one of the fastest-growing cosmetics companies in the US beauty products industry.

Currently, the brand has over $2 billion in market capitalization. In recent years, the USA is the largest consumer market for Elf.

who makes Elf beauty products

Who makes Elf beauty products?

Elf Cosmetics Ltd makes and sells skincare & beauty products on its own. There isn’t any third-party manufacturer to make Elf products.

An American celebrity Scott Vincent Borba with his partner Joseph Shamah has founded the Elf beauty products line in 2004. Tarang P. Amin is the current CEO of the company.

Elf Cosmetics has multiple world-class manufacturing facilities with modern technologies to make beauty products. The company operates the production process from its regional corporate offices.

Are all Elf cosmetics made in China?

Some of the Elf cosmetic are made in China. But China is responsible for making most of the beauty products for the company.

Elf makes premium eyeliners, glosses, bronzers, lipsticks, several kinds of brushes, and many more beauty products in the Chinese production plant.

China has been considered the second-largest consumer market for this cosmetics brand.

Where is Elf cosmetics located?

Elf Cosmetics is located in Oakland, CA 94607, U.S. Its production plant placed in California.

The company hasn’t any subsidiary brands. Despite being one of the newest brands, it has been competing with some well-known brands continuously.

Elf Cosmetics’ competitors and similar companies are-

  • Milk Makeup
  • Beauty for All Industries
  • Ulta
  • NYX Cosmetics
  • Sephora

Is Elf an ethical company?

Yes, Elf has been an ethical company since it entered the beauty products market. The company is committed to being 100% cruelty-free.

Not only cruelty-free but also Elf has a vital brand purpose for doing business without claim. According to CNBC, Elf had paid nearly $1 million for violating North Korean sanctions in 2019.

Why is Elf Cosmetics closing down?

Elf focuses on its online sales. As a result, the company decided to close down some retail stores. However, the company is still in business and doing great.

Around 50% of sales come from its official website. Over the world, Elf sells its beauty products in more than 15 countries including,

  • The USA
  • The UK
  • Canada
  • Australia
  • France
  • Saudi Arabia
  • Spain
  • Colombia