Where is IT Cosmetics Made 2024 – Is IT an American brand?

IT Cosmetics is a renowned American brand that makes beauty products for women. Award-winning TV news anchor, Jamie Kern Lima, founded this cosmetic brand by partnering with dermatologists and plastic surgeons.

Today, IT cosmetics is owned by L’Oréal. As a renowned cosmetic brand, the first thing you should know is: “Where are IT cosmetics made?

Products of IT cosmetics are predominantly made in China, the USA, and South Korea.

Where is IT Cosmetics Made

Being a subsidiary of L’Oréal, IT cosmetics are manufactured in almost all manufacturing plants of L’Oréal. In the world, L’Oréal operates 42 manufacturing plants. Nonetheless, the majority of IT cosmetics are made in China and South Korea.  

The new little holiday beauty book of IT cosmetics is made in China. In 9 IT cosmetics, 5 of them are labeled with ‘made in Korea’ and the other 4 items will be labeled with ‘made in China. However, IT makes some of its cosmetics items in the USA.

Related Read: Where is Elf Cosmetics made

Where is IT cosmetics cc cream made?

IT Cosmetics cc cream is made in Korea.

For aging skin, IT cosmetics cc cream is widely recommended. IT cc cream has great coverage. This cc cream feels similar to an ordinary foundation. Besides, it comes with a fresh bottle without being thick and gloopy.

Below are the ingredients of IT cosmetics cc cream:

  • Titanium Dioxide (9.0%)
  • Phenyl Trimethicone
  • Zinc Oxide (6.3%)
  • Snail Secretion Filtrate
  • Dimethicone
  • Butylene Glycol Dicaprate
  • Butyloctyl Salicylate
  • Orbignya Oleifera Seed Oil
  • Citrus Medica Limonum Peel Oil
  • Punica Granatum Seed Oil
  • Glycerin
  • Folic Acid
  • Ascorbic Acid

Besides, you may find Iron Oxide in IT cosmetics cc cream. These CC creams are free from alcohol. To make IT cosmetics CC cream unique they use below key ingredients:

Key IngredientsWorks as
Vitis Vinifera Seed Oil, Tocopheryl AcetateAntioxidant
Niacinamide, Retinyl Palmitate, Palmitoyl Oligopeptide 
Curcuma Longa Root Extract, Ascorbic AcidCell-communicating ingredient
Glycerin, CholesterolSkin-identical ingredient
Camellia Sinensis Leaf ExtractSoothing
Titanium Dioxide, Zinc OxideSunscreen

Using these key ingredients, IT makes its CC cream in Korea.

Is IT Cosmetics an American brand?

Yes, IT Cosmetics is an American brand.

IT Cosmetics is now owned by L’Oréal. Kern Lima founded this cosmetics brand in 2008. She grew her little business into a million-dollar worth of property. After making a vast profit, Lima sold IT cosmetics to a French-based brand, L’Oréal.

Kern Lima took $1.2 billion in cash from L’Oréal. According to Forbes, Lima roughly made $410 from this deal which has made her a rich woman.

Being a subsidiary of L’Oréal, IT cosmetics has become an American brand. Though the majority of its products are manufactured in South Korea and China, they have manufacturing plants in the USA.

For example, Celebration Foundation SPF 50 and Bye Bye Pores Pressed are manufactured in the USA. These USA-made IT cosmetics are recognized as the best seller items.  

Who owns IT Cosmetics?

The French-based cosmetic brand, L’Oréal is the owner of IT Cosmetics.

As of March 2021, IT cosmetics is no longer the property of Kern Lima. L’Oréal purchased this cosmetic brand for $1.2 billion.

L’Oréal has a brand value of $38.3 billion. This company makes a huge margin of profits from its subsidiaries. Being a subsidiary of L’Oréal, IT cosmetics are manufactured on a large scale.

Below are the major subsidiaries of L’Oréal from which the company makes a huge amount of profits:

  • Maybelline
  • Kiehl’s
  • Shu Uemura
  • Redken
  • Stylenanda
  • IT Cosmetics
  • NYX Professional Makeup
  • Biotherm
  • Urban Decay
  • NYX Cosmetics
  • Metrix Essentials
  • Faproreal
  • Roger & Gallet

In short, It Cosmetics is now owned by L’Oréal after Kern Lima.  

Are IT Cosmetics made by Loreal?

IT Cosmetics was made by Jamie Kern Lima and Paulo Lima. Recently, Jamie Kern Lima sold the cosmetic brand to L’Oréal. After L’Oréal’s acquisition, IT cosmetics are no longer made by Kern Lima and Paulo Lima. Rather, it is made by the guidelines of L’Oréal.

Some products of IT cosmetics have gained cult-favorite status, especially the Bye Bye Under Eye Concealer and CC cream. These items hardly differ from L’Oréal subsidiaries. Before L’Oréal, IT cosmetics were made by the founders Jamie Kern Lima and Paulo Lima.

Throughout history, Kern Lima partnered with dermatologists and skincare experts to create problem-solving beauty products. Initially, her mission was:

  • Making Problem Solving Products
  • Using Skin-Loving Ingredients
  • Supporting Women all over the World

As IT Cosmetics is no longer owned by Kern Lima and Paulo Lima, its products are manufactured by L’Oréal.   

Who made IT cosmetics?

Jamie Kern Lima and Paulo Lima made IT cosmetics.

In 2008, Jamie Kern Lima founded problem-solving beauty products for women. Lima was an award-winning TV news anchor. She found beauty challenges for women and tried to find cosmetic products that truly work.

Later, Lima partnered with plastic surgeons and expert dermatologists to develop skin-loving products that can solve the beauty problems of women. In this way, IT cosmetics were developed by Jamie Kern Lima and Paulo Lima.  

Does Walmart sell IT cosmetics in stores?

Yes, you can find IT cosmetics in Walmart.

Walmart is a famous marketplace, especially in the US. In the US, Walmart has a total of 4,742 stores. Walmart has 10,593 retail stores worldwide.

There are 197 IT Cosmetic products in the Walmart stores. By visiting any of Walmart’s stores, you can easily purchase your favorite IT cosmetic product.

Where are IT Cosmetics sold?

IT Cosmetics are sold exclusively through authorized retailers and online. In Canada, you can find IT cosmetics at Sephora Canada and ULTA Beauty. IT cosmetics are sold from Asia to Europe. You can easily shop IT cosmetics through their websites.