Fiji water is manufactured in the United States.
Surprisingly, the water company imported and bottled its water from Viti Levu, Fiji.
The company’s headquarters is placed in Los Angeles, California. For over 20 years, the water company has been operating its business across the USA and donating one-third of a cent as a tariff per liter.
Where does Fiji water come from?
Fiji Water comes from Fiji Island or the Republic of Fiji. This is a country of islands located in Melanesia, in the South Pacific Ocean.
The island is more than 1,600 miles far from its manufacturing country.
Fiji wants to establish its next plants in New Zealand. New Zealand is located about 1,100 nautical miles far from Fiji island.
The company of bottled water is shipped, bottled, and derived from Viti Levu, Fiji’s Yaqara Valley. Viti Levu is the biggest island in the Republic of Fiji.
In terms of market materials, the company’s water is imported from an artesian aquifer. An Artesian aquifer is a method of containing groundwater, where a positive pressure is created.
Besides, they use volcanic rock that protects the natural water from harmful elements. Bottled water is a globally top-selling and popular beverage.
Related Read: Where is Gatorade Made
Who owns Fiji water?
The Wonderful Company acquired Fiji Water from David Gilmour. They expensed over $50 for acquiring the water company.
The company’s headquarters is located in Basalt, Colo.
In 1996, David Gilmour, a Canadian businessman founded the water company under the title Natural Waters of Viti Ltd. Later on, Lynda Resnick’s Roll Global and Stewart owned the company in 2004.
Under the Wonderful Company, Max Samilliam, and J.M. Martin are controlling the majority of Fiji Water’s shares. Today, the water brand is the second-largest water-selling company in the US.
The Resnick company equally owns POM Wonderful, Teleflora, and Sutera. The Fiji company gained Justin Winery and Vineyards of Paso Robles, US for extending its brand over a variety of products.
Besides Fiji Water, the company also manufactures California-style Syrah and Bordeaux wines which are distributed globally.
Is Fiji water purified or spring?
Fiji Water is purified. The water is alkaline natural artesian water. Fiji water comes from the Nakauvadra Mountains, placed on Viti Levu island.
Rainwater is filtered naturally through an aquifer. The aquifer consists of a mineral-rich stone-bearing sandstone. Limestone, or any other filtering rock.
Artesian water is usually purer than other types of water as the water doesn’t need any industrial or mechanical purification.
The company’s water is filtered to dispel microbiological particles or any particulate matter. Equally, they use ultraviolet rays for ensuring disinfection.
Fiji’s water bottle comes with an iconic square shape and its water offers double electrolytes other than other water brands.
Why is Fiji water so expensive?
Fiji Water is so expensive due to some reasons. They are;
Transport Cost: Fiji Water is so expensive because of its natural position in an untouched, harmless environment over 1600 miles away from the industrial environment.
The location of the water company adds to the smoothness and exclusiveness of taste along with adding an extra price as the transport costs rather than others.
Transporting is a remarkable major driver behind the expensive cost of Fiji Water. For transporting water to its distributing location in the USA, the water bottled needs to travel over 5,500 miles by ship.
The Bottle: Most of the company’s bottle comes in rounded shape whereas Fiji offers its bottle in square shape. Its bottle is made of Polyethene Terephthalate (PET), they are more durable and easy to recycle.
Even the caps are made in Taiwan bewith their labels are printed in New Zealand and later shipped to Fiji. Fiji doesn’t use any Bisphenol A (BPA).
Bottling Process: The company’s water is bottled by machine using a closed system that doesn’t require any human intervention. This process is not only unique but also adds an extra cost.
Distribution Control: Fiji Water company limited its distribution channels but was able to maintain its reputation as an exclusive brand.
For its exclusiveness, the water demand is higher than its regular supply. Besides, establishing the company as a green company, Fiji Water has to expend millions of dollars.
What is so special about FIJI Water?
Fiji Water is so special because of its source, elements, and maintenance. The water offers a soft and clean taste maintained by Food and Drug Administration (FDA).
The company offers all types of minerals that give its water a soft and smooth taste, including magnesium, silica, and calcium with no artificial electrolytes, including chloride, sodium, and potassium.
Minerals are for controlling your muscle and nerve performance while natural electrolytes are for maintaining the balance of acid and base in your body.
Fiji Water always maintains its pH level and fixed it at 7.7. They don’t use any glass bottles but only use PET bottles for ensuring protection from the migration of oxygen and carbon dioxide.
The company allows its packaging in various sizes, including
- 330 mL
- 500 mL
- 700 mL
- https://www.wqpmag.com/home/news/10964398/fiji-water-acquired – Fiji Water Acquired
- https://drinkstack.com/water/why-is-fiji-expensive/#:~:text=Fiji%20water%20is%20priced%20higher,price%20with%20increasing%20transport%20costs. – Behind the Company’s Expensiveness
- https://www.tastingtable.com/887581/heres-what-gives-fiji-water-its-unique-taste/ – What Makes Fiji Water Unique