Fendi prides itself on being entirely made in Italy.
According to the sources, there are two manufacturing sites of this brand in Capannuccia and Fermo.
The Capannuccia-based factory of Fendi spans over a 30,000-square-meter area and the Fermo-based factory spans over a 7,000-square-meter area.
In 1989, the brand was first introduced in the United States by opening a boutique in New York.
Fendi has more than 210 retail stores across the world. There are 38 stores of the brand in the United States while 12 stores are in the United Kingdom.
This Italian luxury fashion brand manufactured-
- Fur
- Shoes
- Bags
- Belt
- Fragrances
- Eyewear
- Timepieces
From Italy, Fendi ships all of its products to 50 countries worldwide. At present, the USA is the largest luxury goods market for this brand.
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Bags
Fendi bags are exclusively made in Italy.
The company makes all of its bags at its own workshop in Italy. Inside a real Fendi bag, you will find leather tags “Made in Italy.”
Usually, the brand is best known for making premium bags including,
- Baguette
- Pequin
- Peekaboo
- 2jour
Using traditional techniques and modern technologies, artisans make Fendi bags by hand to ensure the highest quality.
Belt
All Fendi belts are only manufactured in Italy.
These belts are manufactured by expert and experienced manufacturers at their Italy-based own workshop.
Fendi belts are usually made with calf leather, polyurethane, cotton, and polyester.
Additionally, these belts are fitted with a sleek FF buckle that is made of strong and durable metalware.
Clothes
Like bags and accessories, Fendi clothes are also manufactured only in Italy.
The company makes clothing items using high-profile organic cotton, linen, viscose, silk, polyester, and wool for both men and women.
Fendi clothing items such as fur, jackets, pants, sweaters, tops, and t-shirts are popular with customers for their quality and excellent craftsmanship.
Are all Fendi products made in Italy?
Yes, all Fendi products are made in Italy.
Two world-class production factories are based in Capannuccia & Fermo. For keeping a continuous commitment to sustainability, the Capannuccia-based factory would be the first factory to reach the LEED Platinum certification in 2023.
There are corporate offices and warehouses besides a wide range of manufacturing areas at the same location in Italy. After manufacturing, every product is shipped worldwide from this warehouse.
Currently, the brand makes all of its products only in Italy. If these products were made elsewhere, it was definitely fake.
Who created Fendi?
Adele and Edoardo created Fendi.
In 1925, they founded the luxury fashion brand as a fur & leather shop in Rome. After seven years, they opened a small fashionable clothing shop in via Piave.
Over the years, it expanded the business as well as the high fashion collection. In the early 1980s, the company added perfumes, eyewear, men’s accessories, and home furnishing items.
Now, Fendi is one of the largest luxury fashion brands in Italy. It is headquartered in Rome.
There are around 400 fur ateliers as well as leather specialists in Italy. They have been spending countless hours making the best products for consumers.
Who is Fendi owned by?
Fendi is owned by LVMH. It is a French luxury goods company.
Until 1999, Fendi was a family-run company. However, Prada & LVMH joined and bought 51% of the fashion brand for $545 million in the early 2000s.
LVMH purchased an additional 15.9% of Fendi in 2002. In the same year, Prada agreed to sell its stake in the brand to LVMH for $265 million.
Hence, the French company “LVMH” is the current owner of Fendi.
Who made Fendi popular again?
A unique collaboration between Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi made Fendi popular again in the luxury goods market.
They are the Artistic Directors of the company. The latest evolution of Fendi has been done by their leading roles.
Now Fendi is quite a successful company that competes with other well-known brands including Gucci. In recent years, it has been considered a leading luxury brand in the Italian fashion industry.
Currently, Fendi has more than 3,000 employees worldwide. According to the previous year’s report by Statista, the luxury fashion company crossed its brand value of 6.3 billion euros.
Sources:
- https://www.fendi.com/sustainability/planet-care/sites-impact#:~:text=Following%20the%20principles%20of%20sustainability,have%20been%20reused%20and%20upcycled. – About the manufacturing facilities of Fendi.
- https://www.fendi.com/us-en/cm/inside-fendi/about-fendi/the-history-of-fendi – History of Fendi.
