Where is Crest Toothpaste Made 2024 – Is it made in USA?

Popular toothpaste in America and around worldwide, Crest comes highly recommended. Crest began operations in the 1950s, amongst the heavy competition. Sales and a big share of the market only came in the 1960s.

Crest gained popularity faster than other products because of support. The company attracted cosmetic and therapy clients, making it even more popular.

Let’s find out where these toothpastes are made.

Where is Crest Toothpaste Made

Here is a short answer to where is Crest Toothpaste made:

Crest is an American brand of toothpaste, made locally and internationally.

Procter and Gamble produce this loved brand of toothpaste in the United States. The chief manufacturing plant is in Greensboro North Carolina.

Procter and Gamble purchased the patent in 1955 to create a research center and produce Crest toothpaste.

Is Crest Toothpaste made in the USA?

This toothpaste is a product of Procter and Gamble. This company’s headquarters are in the United States of America. Most of the company’s Crest toothpaste is made in Greensboro NC. There are plants located in Mexico producing other Crest products aside from toothpaste. 

Between 1952 and 1955, Procter and Gamble had the right to perform research under the Crest brand. The company would perform research on 1500 children and 400 grown-ups. The results made it possible for ADA to approve Crest toothpaste. It was because patients had fewer cavities after the tests. 

Fluoristan was the initial brand name because it contained fluoride. After the company decided on the name crest, the label read Crest with Fluoristan. These changes helped make it more popular. The company had fun and exciting ads aimed at kids to make it more popular. 

Dressed in suits, men would try to destroy cavity creeps. The commercial promoted the use of Crest to destroy these cavities, which worked well with kids. The company would remain popular for years to come. 

Are Crest for the US market produced in the US?

Procter and Gamble are responsible for producing Crest products locally. Toothpaste is the main product of Procter and Gamble. Other plants in Mexico for example produce for their market in South America. 

Aside from the Fluoristan branding at the beginning, other changes happened years later. New Crest toothpaste came out in the 80s, containing phosphate. This one is Fluoristat, and it is available even today. Newer Crest toothpaste uses sodium fluoride. 

Dentists’ boards recommend Crest because of these safe and effective ingredients. The American Dentist Association accepts Crest as safe toothpaste for kids and adults. 

Also read: where is Colgate toothpaste made

Is Crest manufactured in China

Is Crest manufactured in China?

There are plants in China responsible for making Crest toothpaste. These are not counterfeit products as some might think. The Procter and Gamble division in Shanghai produces Crest toothpaste along with other Crest products. 

Crest makes toothpaste in China for the local market. Crest for the US market is produced only in America. These two regions are responsible for all products with their names, sold in their markets. 

Is Crest manufactured from China safe?

Because of its popularity, Crest received some backlash when advertisers in China cleaned up photos. The teeth presented in the photos were whiter than normal. It was clear that the whiteness was not a result of using Crest. 

However, this did not stop the popularity of Crest toothpaste or any of the company’s products. Most Crest products are safe, regardless of where one buys them. Some customers say a product is unsafe when there are changes in tastes.

This might not mean the toothpaste is unsafe. Perhaps it might have expired or be of a different flavor.

Some products made in China might use Chinese labels. If the language is not familiar, it might be because of the customers. It does not mean Crest toothpaste with Chinese language or symbols is counterfeit.

How to spot fake Crest toothpaste?

Crest toothpaste that is not original is not easy to spot. This toothpaste might have the same taste as the original. The tubes and other packages look similar to the original one as well. The 3D Crest version had many people concerned if it was original.

The 3D version had a special taste. This taste became popular and most American consumers identified it as real. When stores had a few that tasted funny, people complained they were not genuine. 

To check how genuine a product is, read the label. The Crest labels show where the toothpaste is distributed. Some companies write this in short form. It means you can identify real from unreal if you compare an older tube to the current one. 

Who is the owner of Crest?

Procter and Gamble own Crest toothpaste and distribution. This company sells its products in multiple countries across the world. 

Crest operates Oral-B products but Oral-B does not own Crest toothpaste or its distribution. Crest bought Gillette to own and distribute Oral-B products. 

Bottom Line 

Crest toothpaste and other products compete heavily with Colgate-Palmolive in America. The company has various flavors for adults and children included. The largest Crest revenues come from toothpaste sales. Even with heavy competition from Colgate-Palmolive, Crest has a distinct taste.

In 1958, Crest made the list of top five toothpaste brands in the United States of America. Among the list were Colgate, Gleem, Pepsodent, and Stripe.

Crest toothpaste was the first to receive support from American Dental Association. This happened in 1960 when other brands like Aquafresh and Aim entered the market.