Vera Bradley bags are mostly made in the US.
In addition, Vera Bradley bags are also made outside of the US and sold internationally.
There are more than 90 full-line stores and more than 60 production factories globally.
Vera Bradley bags are made in various locations including,
- Hong Kong
- New Zealand
In recent years, the company’s bags are manufactured overseas, but these bags are designed as well as conceptualized in the USA.
It has a strong distribution network along with its production facilities worldwide.
Although Vera Bradley started its business journey through manufacturing and selling bags, over the years it has expanded its product lines.
Besides bags, now the company provides other accessories, apparel, and home appliance including,
- Wallets & wristlets
- IDs & lanyards
- Key chains
- Throw blankets
- Throw pillows
Also Read: Where Are Chanel Bags Made
Where is Vera Bradley based?
Vera Bradley is based in Fort Wayne, Indiana, USA. It was founded here in this location in 1982.
Headquartered in Indiana, the company designs its innovative and iconic products for women and distributes them across the country.
As a leading manufacturer of women’s handbags, it has gained huge popularity in the markets.
In the very beginning, Vera Bradley sold its own manufacturing bags through small shops along with Marshall Field & Company Ltd in the USA.
However, the company expanded its business internationally within a couple of decades.
Recently, about 3,000 employees are working in this company globally. Vera Bradley makes an annual estimated revenue between $460 million and $550 million.
Is Vera Bradley made in Vietnam?
The answer is “Yes.” Vera Bradley bags are exclusively made in Vietnam.
Although the company stepped into the business with an American manufacturing plant, later it expanded its manufacturing facility to Vietnam and China.
The China-based manufacturing factory was the second-largest supplier of Vera Bradley bags. In China, Vera Bradley has reduced its production from approximately 95% to under 50% due to some reasons.
In that case, the company has moved its production plant to Vietnam, Myanmar, and Cambodia. Consequently, Vera Bradley is able to fulfill consumer demands in South East Asia.
The luxury company adopted a unique business strategy to increase sales by boosting its Vietnamese production.
In Vietnam, Vera Bradley products are popular in some major cities including, Hanoi, Ho Chi Minh City, Da Nang, and Vung Tau.
Is Vera Bradley an American company?
Yes, Vera Bradley is undoubtedly an American company. It was founded in Fort Wayne, USA. Likewise, it is still operating its business from the US-based head office.
The company’s first American manufacturing factory has been in operation for making bags since the early 1980s. In the meantime, Vera Bradley has extensively spread its business across the USA.
Although the company has multiple manufacturing plants overseas, American-based manufacturing units are responsible to produce & sell the vast majority of products.
According to a statement on the company’s website, Vera Bradley manufactured most of its products within 90 minutes of distance from the Fort Wayne area.
In the USA, Vera Bradley’s factory outlets have been located in various locations including,
Is Vera Bradley an ethical company?
Yes, Vera Bradley is an ethical company. It is committed to following ethical standards in all of its operations.
The company has hundreds of skilled employees instead of child laborers. In 2021, Vera Bradley, Inc was awarded the “BBB Torch Award” by the Better Business Bureau Serving Northern Indiana as an ethical company.
According to the sources, the company’s core values of community & kindness helped to achieve the award. In today’s marketplaces, Vera Bradley plainly exemplifies trustworthy & ethical behavior.
How can you tell if a Vera Bradley bag is real?
There are multiple ways to figure out the real Vera Bradley bags. For example, you will find the Vera Bradley signature on the real bags. The signature is generally on small stripes.
The company uses argyle stitching on its bags. If there is no argyle stitching, the bag may not be real. Moreover, Vera Bradley bags have the same pattern both inside & outside.
By the way, you can visit the company’s official website, stores, or outlets to buy real bags.
Are old Vera Bradley bags worth anything?
Yes, Vera Bradley has debuted a new resale program that is powered by Trove and ThredUP. According to the sources, the company expanded its partnership with TredUP to include a resale shop.
You will get retired Vera Bradley bags on Poshmark at a low price range. On the contrary, the company always maintains its product’s quality. These bags are,
- Quality construction
- Very classy
- Durable & sturdy
- Lovely & light colored
Who owns Vera Bradley?
Patricia Miller & Barbara Bradley Baekgaard are the owners and founders of the women’s fashion brand ”Vera Bradley Sales, LLC.”
They started the company with just $500 in 1982. Within a couple of decades, the company became a renowned brand in the USA and expanded its business internationally.
Now the company has a market cap or estimated net worth of $0.14 billion. Jacqueline Ardrey is the current CEO of Vera Bradley. Anyway, the brand is in a great expansion mode in recent years.
- https://www.globenewswire.com/en/news-release/2021/12/01/2344047/17650/en/Vera-Bradley-Inc-honored-with-a-2021-BBB-Torch-Award.html – Vera Bradley honored with an award for upholding high ethical standards.
- https://www.retailtouchpoints.com/topics/inventory-merchandising/on-vera-bradley-resale-programs-trove-thredup-sustainability-esg – Vera Bradley debuted new resale programs.
- https://www.forbes.com/profile/barbara-bradley-baekgaard/?sh=6a3abc2134eb – The owner of Vera Bradley, Inc.